Arktis B474 Vulcan Jacket
Commercial Photography
Product Photography - Arktis B474 Vulcan Jacket
Arktis started talking to us about their new elite range a little while ago, having worked around their products for the last two years, it was extremely exciting to see what their next evolution in products was going to be. With that in mind, they wanted to do something different in regards to their photography marketing.
The plan being 360 rotational videography to truly show off the shape, cut and fitting of the garments, utilising a 5 light set up to create both hair light and fill light, without washing out and flattening the depth of the model. As well as this, we chose to create a few still images, the a heavy depth of focus to highlight the quality and craftsmanship of the product.
The fact that the soldiers we had modelling these garments over the couple of days were at every turn trying to squirrel them away at the end of the day (Declaration of no product stuffed into personal bags were made) proved just how liked and amazed the were with their lightweight and warmth capabilities.
Full product details can be found here
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Brands Utilised for for the Photoshoot
Arktis - http://www.arktisltd.co.uk/